In early 2020 Popit’s Research Labs Team conducted tens of in-depth interviews with executives from the pharmaceutical and insurance industries.

Our goal was to find out what are the challenges in pushing through digital health solutions and what are the best practices and how-to’s in driving new innovations to front lines and ultimately to market.

Digitalization strategy challenges, resistance towards new innovations, the “Not-Invented-Here syndrome”… We heard stories on all of these, but also ways to get around the roadblocks.

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